Why gender-based marketing is bad for business | Gaby Barrios

Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
by contact@ted.com (TED) via TED Talks Daily (SD video)