For better health care, embrace irrationality | David Asch

Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational -- in highly predictable ways -- and shows how we can harness this irrationality to make better decisions and improve our health care system overall.
by contact@ted.com (TED) via TED Talks Daily (SD video)