How India's smartphone revolution is creating a new generation of readers and writers | Chiki Sarkar

India has the second largest population of any country in the world -- yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.
by contact@ted.com (TED) via TED Talks Daily (SD video)