Do you really know why you do what you do? | Petter Johansson

Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.
by contact@ted.com (TED) via TED Talks Daily (SD video)